McDonald’s has seen a particular interest in delivery from younger consumers in college towns; Gen Z is reportedly ordering takeout from restaurants more than any other generation. So we introduced the world to the 2018 Global McDelivery Day collection by issuing a 90’s-inspired launch through the use of highly stylized video frames highlighting the collection and food. By overlaying video footage on flat backgrounds, we created our own take on a 90’s version of a modern hype beast.